With so many things to do, leaders often forget the importance of networking. We think to ourselves, 'I know the people that I need to know'. But I view networking a little differently than most consultants. Instead of a 'what's-in-it-for-me' attitude, we should consider how much we can help other entrepreneurs with our list of professionals. We should attempt to help others and, by doing that, indirectly become the 'guy' - the man or woman that knows all of the right people.
The Six Common Small Business Failures is a book of many subjects written by yours truly. I wanted to convey the general message that businesses, products, and services are all created to fill needs. But as we fill one need other opportunities arise and the need to be the 'guy' is always there. While it is great to be an expert in your field, it is also great to be the 'guy' that can get concert tickets that were sold out months ago.
By helping people get what they want, we become successful. People tend to depend on the 'guy' for more than just one service. The 'guy' in turn becomes a local celebrity in his own right - able to move mountains in business or socially. Our job is to become the 'guy' while leading our organizations. Ready? Set? Let's go!
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